Haval booth honored as "Most Creative Booth" during Auto Shanghai 2015Return>>
2015-05-03

On April 29, as the finale of the 16th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2015), the Presentation Ceremony of "Auto Shanghai 2015 Awards" organized by several media outlets and supported by the Organizing Committee of Auto Shanghai 2015 was staged. As the No. 1 SUV brand in China, under the theme of "foresight", Haval designed its booth as an oval multi-layer platform like an opera house, showing its grand international vision. The booth stood out from numerous domestic and foreign auto brands' booths to be honored as the "Most Creative Booth" of Auto Shanghai 2015.

Haval participated in the exhibition under the theme of "foresight". With an area of 3,000 square meters, the oval multi-layer platform of the Haval booth was just like a huge opera house, showing Haval's grand international vision and its brand image comparable to any top European brand. The organizer's presentation speech said the Haval booth in Hall 4.1 appeared under the new red/blue strategy which features the different styles and features of Haval's dual product lines. Newly-launched Haval H6 Coupe and H7 delicately highlighted the different individualities of the two styles on the platform, and createdan intuitive platform experience meeting diversified individual demands.

According to the source, during Auto Shanghai 2015, Great Wall Motors showed up with the most complete lineup ever (17 Haval models and 5 powertrains) in Hall 4.1, with focus on building Haval into a professional SUV brand. The neatly-arranged 28 blue/red vehicles of 17 models competed with professional SUV brands—such as Land Rover and JEEP, attracting nearly 1,000 reporters and visitors. After the launch conference began, breaking news such as the release of the red/blue strategy, the global debut of two concept models, and the national launch of Haval H6 Coupe and Haval H8 kept warming up the Haval booth, arousing bursts of cheers from reporters and visitors.

At the launch conference, Zhang Yun, general manager of Ries China, released Haval's red/blue logo strategy as another major move two years after its brand independence. Zhang considered the strategy as a pioneering move of Chinese auto brands in the global auto industry, as well as an impressive "fission" of Haval during its brand development. It will bring Haval to a new level.

Haval's two red/blue concept models--Haval Concept R and Haval Concept B made their global debut, pushing the atmosphere to the climax. The design director Pierre introduced the design concept of the concept models: Haval Concept R is a future-oriented sport SUV which is eye-catching with a showy grille, compelling headlamps and unique night vision design. Haval Concept B is a trendy city SUV for young consumers, which interprets the design features of the blue series with a hexagonal grille and new slim headlamps.

At Auto Shanghai 2015, Haval's grand international booth, new models, dazzling concept models and best-selling models brought visitors an unprecedented brand experience, showing Haval's tremendous product strength and its brand image comparable to any top European brand.